Dove “Evolution” vs. Victoria’s Secret Super Bowl Commercial

Dove Evolution Commercial from Real Beauty Campaign Victoria’s Secret Super Bowl 2015 Commercial
Message Our perception of beauty is distorted because of the photo-shopped models we see on a daily basis. The image we all see is only accomplished through Photoshop.  Love yourself for who you are. You are beautiful. With Victoria’s Secret products you can look and feel like an angel. You will become beautiful.
Body image Little to no makeup, healthy weight, blemishes, rough skin, “naturally beautiful”, short neck, small eyes Very thin and tall, tan, big eyes, long necks, long and thick hair, appealing, flawless
Product Advertised Support for the Dove Self-Esteem Foundation Victoria’s Secret lingerie
Mood/Tone Busy, hectic, realistic Romantic and pretty
Music Instrumental, in-sync with plot in ad, sounds from photo shoot Romantic, jazzy, calm, and intriguing
Reaction Positive, eye-opening,  and shocking to a majority of people including myself Persuasive and controversial

In today’s day and age, it’s nearly impossible to go without seeing or hearing about something dealing with body image. Most of the information about body image is spread by commercials to attract the consumer and make them want to feel a certain way. There are two particular ads, the “Dove Evolution” ad from Dove’s Real Beauty Campaign and Victoria’s Secret Super Bowl 2015 commercial. They both show different kinds of body images. These two ads have many differences that make them the special advertisements they are including their message, music, portrayal of body image, and so on.

To start off, the “Dove Evolution” advertisement sends a unique message about body image. In the commercial, a natural, average model is brought into a studio. As time passes, makeup is applied, her hair is curled and adjusted, lighting is added, and finally her face is photo-shopped to make her eyes bigger and her neck longer. In the end, the ad states, “No wonder our perception of beauty is distorted.”  The “Dove Evolution” ad was broadcasted to show that nobody can be perfect on their own. It takes a large amount of makeup, hairspray, and effects to make a person look appealing and flawless. Dove was trying to get the point across that you are beautiful for who you are and you are “naturally perfect”. On the Dove website, the Dove Self-Esteem Organization says that about 4% of women worldwide think of themselves as beautiful, so their goal is to boost self-confidence and help girls and women reach their fullest potential. Additionally, this ad sets a very realistic tone and adds instrumental music and sounds from the photo shoot which create a positive, eye-opening experience for most people.

In comparison, the Victoria’s Secret commercial from Super Bowl XLIX set a very romantic and pretty mood with a jazzy, calm, and intriguing song. It featured little clips of V.S. models and had a very intriguing little sentence to go with the entire commercial. This ad was very persuasive by showing attractive women wearing Victoria Secret’s newest line of lingerie. Throughout the ad, there was a hidden message that with these products you can look and feel angelic and beautiful. This constant image of perfection is easy to achieve and you can become perfect by wearing Victoria’s Secret lingerie. All of the models shown had perfect, tan skin, big eyes, thick hair, and long, gorgeous legs. The models were all thin and ultimately flawless. Looking back, the ad was very persuasive and adds to the controversy behind Victoria’s Secret.  Many people consider V.S. controversial due to the fact that a lot of their products will give you “the perfect body”.  A lot of people have started to realize that Victoria Secret commercials and models have become misleading. A body with the proportion of the models displayed throughout the media is unrealistic and potentially harmful to those who attempt to get “the perfect body”.

All in all, these two advertisements both make great points and market their ideas and products well. I support the Dove commercial because it shows people that the men and women we see in the media people just like you and me but with a whole lot of makeup and Photoshop work done to them. It puts body image in a positive light and I think it will start to lead people in a healthy direction when it comes to thinking about their weight, body image, and appearance. The Victoria’s Secret commercial was very appealing and successfully marketed its products but its ideas behind body image were misleading, fake, controversial, and poor. You have to see beneath the persuasion and marketing tricks and understand what is real and what is misleading when it comes to body image.

Dove 'Evolution" vs Victoria's SecretIf you’d like to see the two ads, here are the links:

Dove “Evolution”

Victoria’s Secret Super Bowl 2015

Some Ways to Relax

People these days are always so busy getting to dance class or going to a meeting and they rarely make time for themselves. They stress out and get headaches and none of that kind of stuff is ever fun, right? Here are some ways to relax that I’ve found helpful.

1. Get out and exercise. Going for a run or a walk around the park can help you clear your head. I’ve found playing sports to also help me relax because it helps me think about others things and have fun.

Some Ways to Relax

2. Go to a spa and get your nails done. For the ladies, this is always something super relaxing. Most spas offer massages and massages help soothe tired muscles and rejuvenate the skin. Plus, you get to show off your fancy fingers to your friends after you get them done. Haha. For the guys, they can also go to the spa and the people there will offer massages and feet treatment.

Some Ways to Relax

3. Sleep. Taking a nap or getting a good night’s sleep can do amazing things for your mind and body. Sleeping is a good way to give your brain some time to rest and start fresh.

Some Ways to Relax

4. Draw or paint. A lot of artsy people relax by doodling or painting a picture. By showing your creative side, you are expressing your feelings and emotions.

Some Ways to Relax

5. Spend time with your family and friends. Hanging out with the people you love is another way to relax. Talk about your day or whatever is stressing you out and most of the time, this can help you relax.

Some Ways to Relax

6. Watch a movie. Just like many of the other ideas above, watching a movie can clear your head. You can go into a different world for at least an hour and a half and come out a relaxed, happy person. (I guess you could come out of the movie with a different feeling but that depends on the movie.

Some Ways to Relax

Make sure to make time for relaxation. It’s important to make time for yourself and let your body rest. You’re not limited to just these few things so do what works for you, whenever and wherever. Enjoy! 🙂

Photo-Editing Apps

With all of the amazing technology we have in today’s day and age, there are so many cool and useful things you can do with your pictures. You can save them to your phone or iPad, add fancy lighting effects, enhance the color, distort your face, make cute collages, and the list goes on and on. There are several photo-editing apps that I use and I really enjoy, found all in the App Store on Apple Products.

1. Pic Collage

This app is free with in-app purchases in the App Store. It is great for collages and getting organized in a fun way with your pictures. The thing I really like about Pic Collage is the cute and fun stickers you can add to your pictures. You can add sparkly hearts, silly faces, mustaches, and so on. You can also add a background that will suit your pictures and a nice little message to go along with it. This app is very easy to use and if you want to share your collage to one of your many social media accounts, Pic Collage makes that easy.

Photo-Editing Apps

2. Color Splash

Color Splash is $0.99 for the iPod or iPhone and $1.99 for the iPad. Color Splash is a good app for isolating the color on a certain part of a picture. For example, if you were holding a green apple and you just wanted the green apple to have color, you would put the “brush” on the gray mode and color around every part of the picture but the apple. This app has a color and gray mode and you can choose to switch between the two. It also has a “red highlight” feature that when applied, will show you where your finger, or stylus, didn’t go over the screen. I find this very helpful. Color Splash is a lot of fun to work with and it makes your pictures look very unique and pretty.

Photo-Editing Apps

3. PicsArt

This app is free in the App Store. PicsArt is a wonderful app for all kinds of photos. You can draw over or onto a picture. You even have the choice to draw your own pictures! PicsArt offers a large variety of borders, themes, lighting adjustments, flares, color adjustments, stickers, and cool settings to make your pictures look very professional. It’s additionally super easy to work with and undo something if you made a mistake. This app is perfect for the all-round photographer and artist.

Photo-Editing Apps

I highly suggest all three of these photo-editing apps. They are all fun apps to use and in the end, an even more enjoyable way to show off your pictures! There are HUNDREDS of photo-editing apps out there, some work easier than others, and some are more expensive than others. I would suggest doing whatever works best for you and your style of art and photography. Happy shopping and picture-editing!

Photo-Editing Apps
I used Color Splash for this picture. Every part but my hair was colored gray.

Friends

Friends are a super important part of your life. They support you, appreciate you, care for you, make you laugh and they can even make you cry. These people that you share your life with are so special and you should do your best to keep a strong and healthy relationship with them. Here are a few quotes that I believe define friendship:

F- Friendship is the union of spirits, a marriage of hearts, and the bond of thereof virtue. -Unknown

R- Respect you. Friends are happy with who you are and respect you for the person you are and who you want to become.

I- In life, we never lose friends, we just learn who the true ones are. -Unknown

E- Everyone hears what you have to say. Friends listen to what you have to say. Best friends listen to what you don’t say! -Anonymous

N- Nouwen (Richard Nouwen) once said, “When we honestly ask ourselves which person in our lives means the most to us, we often find that it is those who, instead of giving us advice, solutions, or cures, have chosen to rather share our pain and touch our wounds with a warm and tender hand.”

D- Distance could not tear us apart. We are best friends, connected by the heart.

I hope you enjoyed these few little quotes about friendship. These would be wonderful to share with your friends and something sweet to share and bring a little more happiness to their day. Have a wonderful week! 🙂

Friends